Kulturanova Association is implementing the project with the aim to establish cooperation between artists and organizations in Serbia. The project was called Western Balkans Creative Clash/WBCC
an is going to be implemented together with the partner organisations LDA Struga from Macedonia, UrbanNova from Montenegro and TILT from Sweden. The project theme is Artistic interventions in organizations (AIO) - artists use their creative/critical skills in non-artistic settings. Project is addressing to cross - sectoral cooperation between artists and non-artistic organizations (industrial, social and educational).
What is the AIO?
AIO is a project that Kulturanova Association wants to contribute to the strengthening of business organizations in Serbia. Kulturanova Association has existed for 15 years and have always been drivers
of innovative solutions in culture. Now we want to convey this decision to the world organization and the involvement of artists help to empower entrepreneurs and organizations.
Why artists?
Artists are trained to create concepts that go beyond routine and thus open the door to a new way of thinking and acting. As a result there are emotions, and emotions drive us to action. The methodology applied in the AIO administration stimulates innovative thinking, change perspective and thus guarantees results in strengthening an organization.
During 2017. Kulturanova Association will send an invitation to artists to apply for participation in the project. artists that are interested in participation will go through a selection process, and later trainings to implement an "intervention" within the organization.
At the same time the Association invites all organizations in Serbia to come forward and participate in the project, because successful organizations today know the simple truth: If companies and organizations want to be more visible as well as their products, they need to talk better stories.
Regardless of whether you create a story about the event you are organizing or marketing campaign, you should tell the story, and not just any, but the one after which will the audience get up enthusiastically applaud and share it with everyone they know.
When one does extraordinary things, one can expect unusual result, which is hard to achieve by doing things in well-established methods. The art and artist are reaching out to people through their senses and we experience it with all our being, and most importantly, it reaches up to our emotions. And every emotion creates an action.
How the project contributes to the sustainability of AIO culture and society in general?
This project responds to the needs of the business and public sector, as it offers innovation, as well as the sectors of culture and arts, because it employs the capacities of artists and puts the artists and employees in the public and business sector in focus, given that the whole concept is based on the interaction. It employs the resources that already exist in our society and puts them into operation, and we believe that it contributes to the effective use and preservation of resources. The project enhances the daily life of our target groups - on the one hand employs women artists and on the other hand improve the working environment of employees in public and business sector, and thus contributes to the cooperation between the two sectors and building partnerships.
The Western Balkans Creative Clash/WBCC project is funded by Balkansart&culturefund which is supported by the Government of Switzerland and the European Cultural Foundation.
